Diner Deluxe Aspen
Food & Beverage
Situation
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Challenge
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Approach
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Outcome
A sophisticated take on the ‘50s retro diner, Calgary’s second Diner Deluxe location is a fresh, open space with mid-century inspired seating and pastel colors from the diner era. A long front entrance accommodates hungry brunch crowds waiting for a table.
Traditional diner references are interspersed thought, while bold graphic elements are mixed in to set the space apart from the restaurant’s Edmonton Trail location. FRANK is working with the client group to expand Diner Deluxe into Western Canada further.
