Clive Burger
Food & Beverage
736 17 Ave SW,
Calgary, AB
T2S 0B7
Situation
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Challenge
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Approach
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Outcome
Designed as a new take on the classic 1950s American burger stand, Clive Burger adds a touch of fun and whimsy to its prime location on Calgary’s trendy 17th Avenue. The design aesthetic employs a simple palette with elevated casual restaurant fixtures, natural-wood details and white walls featuring the trials and tribulations of the “Clive Burger Family,” a witty nod to iconic cartoon characters developed by FRANK’s graphics consultant.
The less-is-best design approach reflects Clive’s organic food program and 100% compostable directive and is introducing a fresh approach to fast food to a new generation as well as a cool option for late-night diners.
