Rumble NW
Other
5149 Country Hills Blvd NW Unit 310,
Calgary, AB
T3A 5K8
Situation
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Challenge
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Approach
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Outcome
Rumble NW was designed to cater to a different demographic than the one frequenting its flagship 17 Avenue S.W. boxing studio. With a decidedly “fight club meets nightclub” feel, special attention was paid to evoke an edgy and lively atmosphere.
The waiting hall adjacent to the studio features concrete block and polished concrete floors, neon lights and chalkboard walls which pay homage to iconic gritty, bare-boned gyms. These basic materials are paired with bronzed mirror and black marble at the reception desk. This visual contrast reflects a tough yet beautiful personality and caters to a fashionable crowd seeking an authentic experience in inspired surroundings.
